Ontario’s 54 Small Business Centres came together to form one central portal to provide education and support for people starting and growing a business. With provincial backing, the Small Business Centres Ontario website needed to project an inviting and inclusive feel to prospective entrepreneurs with custom graphics and illustrations. The 28-page Brand Guide includes guidance on logo, brand colours, typography, patterns, imagery, icons, illustrations, and voice. Strategic marketing decisions on mission, vision, brand pillars, and a value proposition grounded the work.